Nafrini is a Conscious Hip Hop artist hailing from the Midwest, on a mission to bring back authentic storytelling and substance to the art form of Hip Hop. She also happens to be my soon-to-be wife. We frequently collaborate on each other’s projects, including the brand development for Nafrini which was executed by def perception (my branding + design company).
IN MY HANDS
In 2015, Nafrini released her first official single ‘In My Hands’—a laid back hip hop record detailing the obstacles of her spiritual journey followed by the release of the ‘In My Hands’ music video in the spring of 2016. For this project, we created album art that combined illustration, graphic design, and motion graphics to deliver a thought-provoking visual that supported the music and lyrics as a narrative companion.