DS SMART // A SMARTER WAY TO CONQUER CARETAKER CONFUSION
THE CHALLENGE
DS Smart is an innovative digital healthcare solution—which required a custom approach to highlight its benefits and capabilities; as we geared up for product launch and marketing rollout.
CLIENT
Direct Supply, Inc.
Milwaukee, WI
INDUSTRY
Healthcare
Technology
SERVICES
Strategy
Art Direction
Web Design
WordPress Build
PRESS
Direct Supply Blog
THE OUTCOME
We crafted a multi-faceted, mobile-friendly digital experience anchored by a product microsite that was tailored to address the unique challenges faced by the end user—understaffed senior living caretakers.
Stock photos are great in a pinch, but there’s no replacement for custom photography to drive the authenticity of a project; especially when showcasing unique proprietary product features.
THE IMPACT
Since the launch of the DS Smart microsite, sales have exceeded projections by 20%; driven by the quality of leads: caretaker providers that are more educated, better qualified, and ready to buy.