DS SMART // A SMARTER WAY TO CONQUER CARETAKER CONFUSION
DS Smart is an innovative digital healthcare solution—which required a custom approach to highlight its benefits and capabilities; as we geared up for product launch and marketing rollout.
Direct Supply, Inc.
Direct Supply Blog
We crafted a multi-faceted, mobile-friendly digital experience anchored by a product microsite that was tailored to address the unique challenges faced by the end user—understaffed senior living caretakers.
Stock photos are great in a pinch, but there’s no replacement for custom photography to drive the authenticity of a project; especially when showcasing unique proprietary product features.
Since the launch of the DS Smart microsite, sales have exceeded projections by 20%; driven by the quality of leads: caretaker providers that are more educated, better qualified, and ready to buy.