GEEK DREAMS
When a close friend and business partner decided to start a new venture in tech and networking systems, it didn’t take him long to approach me for a logo design (and a cool name for the company). The business would focus on the consumer market and offer bundles of tech services, including groundbreaking stuff like home automation.
Once we settled on a name, the design process began with sketches. The logo went through a myriad of iterations that explored color choices and typeface treatments. We initially settled on a soft white and light blue motif, but the logo felt less like it belonged to a tech company, and more like a children’s book cover (not cool). We decided to shake things up with the color palette, swapping out the blues for bright orange, black and silver to add a modern touch; and we killed the cloud happy face (sorry little fella).
GEEK DREAMS v2.0
Over the next several months, Geek Dreams underwent further business development (technical stuff that I wanted little to do with), and in the process some critical aspects of the business shifted—home automation proved too tricky and expensive to implement with the existing team, so the business began to focus on its strengths instead.
Geek Dreams’ service offering shifted from a consumer-facing company to a B2B, with a new focus on small business networking and cloud-based services. The original logo design didn’t seem to fit anymore *shakes fist at the sky* I told my friend that we needed to retool the logo— again. At this point, it should be no surprise that I began again with sketches. Since we had everything else worked out, the logo redesign was relatively painless, and lots more sexy.
GEEK DREAMS
When a close friend and business partner decided to start a new venture in tech and networking systems, it didn’t take him long to approach me for a logo design (and a cool name for the company). The business would focus on the consumer market and offer bundles of tech services, including groundbreaking stuff like home automation.
Once we settled on a name, the design process began with sketches. The logo went through a myriad of iterations that explored color choices and typeface treatments. We initially settled on a soft white and light blue motif, but the logo felt less like it belonged to a tech company, and more like a children’s book cover (not cool). We decided to shake things up with the color palette, swapping out the blues for bright orange, black and silver to add a modern touch; and we killed the cloud happy face (sorry little fella).
GEEK DREAMS v2.0
Over the next several months, Geek Dreams underwent further business development (technical stuff that I wanted little to do with), and in the process some critical aspects of the business shifted—home automation proved too tricky and expensive to implement with the existing team, so the business began to focus on its strengths instead.
Geek Dreams’ service offering shifted from a consumer-facing company to a B2B, with a new focus on small business networking and cloud-based services. The original logo design didn’t seem to fit anymore *shakes fist at the sky* I told my friend that we needed to retool the logo— again. At this point, it should be no surprise that I began again with sketches. Since we had everything else worked out, the logo redesign was relatively painless, and lots more sexy.