Most people think of design as the “visuals” when it comes to marketing, social media, or web design (if you’re thinking of psychedelics, you might be on the wrong page). While visuals are a critical part of the design process, they are but one aspect of a multi-faceted system. At the core, design starts with business strategy. And who else is at the center of your business strategy, but your customer? Or as we fancy to say in design-world lingo: your end user.

Simply put: your user is the cornerstone of your business—and no matter how unique your business challenge—solutions begin to emerge when you put the user first.

My strategic approach boils down to a fast-paced, user-centric, and facilitated framework that defines and prioritizes user needs, creates user journeys, surfaces actionable insights, makes strategic recommendations and produces tangible results.

This means we do our homework (and by “we” I mean “me and you”). Research and planning is the lion’s share of the work for any project—which, believe it or not; comes before an inkling of Photoshop ever crosses my mind or flirts with the visual design of any given project.

In short, it looks like this:


Together, we discover your customer’s needs and pain points. Using these insights, we define the goals we set out to accomplish in the scope of our project.

Finally, we deliver an expertly crafted design product that looks as good as it functions (and by “we” I actually mean “I”). But don’t take my word for it, click the button below to view additional case studies.